![]() JPGs can support millions of colours and are therefore ideal for photographic images. JPG (Joint Photographic Experts Group) is probably the most common form of file type used on the web today.Let’s look at the five most common file formats that you’ll encounter on the web today: Your file format choice will also affect the amount of compression, and therefore size saving, you will achieve. However, it is important to understand some of the main file formats that are used on the web and when best to use them. Thankfully we don’t need to concern ourselves with the vast majority of these. ![]() Image FormatsĪccording to Wikipedia, there are around 100 different image file formats. The ability to serve your images quickly is essential to keep customers on your site and engaged. The more optimized an image is, the quicker it will download. It’s for this reason image compression is often linked to the idea of a “faster” web site. In other words, smaller files will load quicker - which for those of you who are selling products online is essential! Secondly, and most importantly, it reduces the amount of time required for that image to be downloaded when viewed on a web page. There are two main benefits to image compression.įirstly the compressed image takes up less disk or memory space. This process is often referred to as “image optimization”. gif etc) without changing the physical dimensions of the image or degrading it’s visual quality to an unacceptable level. ![]() Image compression is the process of minimizing the size (measured in bytes, kilobytes or megabytes) of a graphics file (.jpg. If you’re reading this guide chances are you’re interested in understanding more about image compression, it’s benefits, and how to get started “optimizing” your own images.
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